Bat Den is a fictional organization created to advocate for the protection of the Florida bonneted bat. This project includes a full brand system—logo design, stationery, and an awareness poster—developed to communicate both credibility and urgency.
The logo combines a clean, modern silhouette with subtle bat imagery, balancing approachability with purpose. The stationery extends this identity through a cohesive color palette and refined layout, reinforcing a professional and trustworthy presence.
The awareness poster explores a more expressive direction, using fragmented geometric forms to symbolize habitat loss and the disappearance of the species. Paired with direct, minimal copy, the design aims to evoke emotion while informing viewers, encouraging engagement and conservation awareness.
