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This project involved developing a cohesive brand identity and supporting materials for The Cosplay Crunch Podcast, an interview-style show that dives into the “nitty gritty” of cosplay culture. The goal was to create a visual style that felt energetic, slightly irreverent, and reflective of the podcast’s candid, conversational tone. The branding centers around a custom logo designed to resemble a glowing neon sign, paired with playful typography and vibrant accent colors that help the brand stand out across both digital and physical platforms.
In addition to the logo, the project included a wide range of assets such as a custom website, social media graphics, video content, print materials, and tradeshow elements. A reusable photo frame was also designed to maintain consistency across guest imagery, helping unify content while still allowing for variety. Bringing all of these pieces together required careful attention to how the brand would translate across different formats, ensuring that each touchpoint felt cohesive, recognizable, and true to the personality of the podcast.
