Visit this website.
This project involved developing a cohesive brand identity and supporting materials for MyFort: a children’s fort brand built around imagination, creativity, and play. The goal was to create a visual style that felt bright, energetic, and kid-friendly while still feeling polished and professional across both digital and physical platforms. The branding centers around a bold, colorful logo paired with playful typography, vibrant accent colors, and a geometric pattern system that helps the brand feel fun, memorable, and instantly recognizable.
In addition to the logo, the project included a wide range of assets such as a custom website, product-focused graphics, print materials, and tradeshow elements. Branded displays and collateral were designed to highlight MyFort’s themed designs, including Dinosaur, Princess, Space, and Smiley Face, while reinforcing the brand’s tagline, “Fortify The Fun!” Bringing all of these pieces together required careful attention to how the brand would translate across different formats, ensuring that each touchpoint felt cohesive, recognizable, and true to the playful personality of MyFort.
